“Outstanding” Brand Wins Two German Brand Awards 2019


Our new brand identity has now been officially recognized as outstanding. At the German Brand Award 2019, we won gold as the best brand in the Industry, Machines & Engineering category and the Winner award for Corporate Identity.

The two awards confirm that the Rexroth brand is unique, modern and future-proof. Better still, it effectively highlights the message: WE MOVE. YOU WIN.

Building the brand

We modernized our brand communication and branding in 2018 with a new logo, new colors, a new corporate identity and the positioning statement: "We create movement". The new brand communication underscores this claim and picks up on the most important trends in mechanical and plant engineering: from components to digital and connected solutions. The new corporate design is especially tailored for digital media. While its move pattern on smartphones and tablets fascinates users, it can be also used effectively on a building, in a room or in print media.

The latest "rexroth" trademark supplemented with "A Bosch Company" shows customers, suppliers and other stakeholders that we are part of a large corporation and yet act independently. Rexroth stands for forward-looking solutions that are safe, efficient, intelligent, and powerful: WE MOVE. YOU WIN.

Setting the standards

The German Brand Award is a unique award that recognizes outstanding brand management. The competition is organized by the German Brand Institute, which was founded by the German Design Council and the consulting firm GMK Markenberatung. The German Design Council is one of the world's leading competence centers for communication and knowledge transfer in design.

The independent jury is made up of top-class brand-industry and brand-science experts. They award prizes in the categories "Excellent Brands" for product and company brands in a specific industry and "Excellence in Brand Strategy and Creation" for the best campaigns, concepts and strategies in individual disciplines. The independent jury's evaluation criteria include independence and brand type, differentiation from the competition, target group relevance, design quality of the brand presentation, degree of innovation and sustainability.

The competition participants are nominated by the German Design Council or apply on their own initiative. The German Brand Awards are presented annually and are of enormous importance in the industry.


We WIN. Not one, but two awards:

  • The German Brand Award 2019 GOLD award in the category Excellent Brands - Industry, Machines & Engineering 
  • German Brand Award 2019 as WINNER in the category Excellence in Brand Strategy and Creation - Corporate Identity.


These awards demonstrate that Rexroth's brand relaunch is a resounding success and makes an important contribution to the company's success. The independent jury confirmed: The Rexroth brand stands for forward-looking solutions that are safe, efficient, intelligent and powerful.

Must Read
Top Topics