Who’d have thought that our upcoming stars of the factory floor would take center stage at this year’s German Business Film Awards? That’s exactly what happened when our teaser film for the new ActiveShuttle autonomous transport system picked up a gong for second place at this year’s prestigious award ceremony.
German Federal Minister for Economic Affairs and Energy, Peter Altmaier, personally presented the awards to us in Berlin. This was the 52nd time that the competition for the best business films has taken place. Apart from a business focus, the competition sets out to showcase the professionalism of artists and fosters creativity in the film industry.
Stealing the show
Our show stopping performance included some very familiar faces in the form of our own ActiveShuttle fleet. When the last employee clocks off for the day, the ActiveShuttle team really springs into action! The animation showcases the intralogistics experts of the future as part of a playful onscreen performance. The autonomous transport system magically showcases some of its standout features with almost lifelike energy and joie de vivre! You’ll also recognize “Now. Next. Beyond.” as a reference to our current “Factory of the Future” campaign.
A truly remarkable event
The German Business Film Awards are a unique event that recognizes the talent of those who portray German business in a way that captures the interest of the general public. The competition’s primary goal is to raise the profile of business innovative and make it more relevant and tangible for people from all walks of life.
The appointed panel of judges was tasked with nominating the best five in each of the following categories from all of the entries submitted: Business well explained / Business well presented / Innovative production / Films by up-and-coming filmmakers / Panel award (the 2019 key theme was sustainability).
And a truly remarkable accolade!
The Bosch Rexroth brand is all about innovative solutions which are safe, efficient, smart and high-performance. The successful visualization of products and their benefits in film helps to generate transparency, curiosity and awareness. It also demonstrates how our products and solutions are making a decisive contribution towards delivering the Factory of the Future. The film managed to portray exactly all this in a charming way that was engaging and understandable. The recognition from the German Film Award is a huge accolade and an acknowledgment that we’re are achieving our goals!
Our congratulations got to all of the Marketing and ActiveShuttle product team for their successful collaboration with ECHOFABRIK Filmproduktion GmbH. Experience their creative masterpiece for yourself at: https://www.youtube.com/watch?v=cRE5JMrBRQk
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